BPA 125 - Marketing Principles

3 credit hours - Three hours weekly; one term.
An introduction to the principles governing the distribution of goods and services at various levels of distribution. The management viewpoint is stressed, and emphasis is on making decisions regarding product, price, promotion and place.

Course Outcomes
Core Competencies
Core 1 Communication Core 2 Technology Fluency Core 3 Information Literacy Core 5 Self Management Core 8 Social and Civic Responsibility Core 9 Global Perspective Core 10 Innovative and Critical Thinking