Jan 15, 2021  
2016-2017 Catalog 
2016-2017 Catalog [PAST CATALOG]

BPA 132 - Sales and Sales Training

3 credit hours - Three hours weekly; one term.
A study of the principles and techniques of selling as practiced by retail sales personnel, wholesalers’ representatives and by the industrial sales force. Topics include buying psychologies, product knowledge, demonstration techniques, handling customer resistance and closing the sale.

Course Outcomes
Core Competencies
Core 1 Communication Core 3 Information Literacy Core 5 Self Management Core 8 Social and Civic Responsibility Core 10 Innovative and Critical Thinking