Sep 21, 2023  
2016-2017 Catalog 
2016-2017 Catalog [PAST CATALOG]

ESI 143 - Sustainable Marketing

3 credit hours - Three hours weekly; one term.
Study the core concepts of sustainable marketing. Apply sustainable marketing concepts to business as well as explore the impact of marketing decisions on the environment and society.

Crosslisted: Also offered as BPA 143 ; credit is not given for both ESI 143 and BPA 143 .

Course Outcomes
Upon successful completion of this course, students will be able to:

  • Demonstrate knowledge of the importance of Sustainable Marketing.
    • Explain the environmental, social and economic impact of sustainable marketing.
    • Define Sustainable Marketing.
  • Demonstrate an understanding of Sustainable Marketing Strategies.
    • Discuss why sustainable marketing is important for business.
    • Explain the importance of staying ahead of environmental regulation.
    • Demonstrate the ability to plan a sustainable marketing strategy.
    • Discuss the ethical concepts of sustainable marketing.
  • Demonstrate knowledge of the business environments influencing sustainable marketing.
    • Explain the political and legal environment’s influence on sustainable marketing.
    • Explain the social environment’s influence on sustainable marketing.
    • Explain the environmental environment’s influence on sustainable marketing.
    • Explain the technological environment’s influence on sustainable marketing.
  • Demonstrate knowledge of consumer behavior and the influence of consumers on sustainable marketing.
    • Explain the fundamental concepts of consumer behavior and sustainable consumption.
    • Demonstrate the ability to map the consumer decision making process.
    • Identify the benefits of sustainable marketing practices for consumers.
    • Describe the pros and cons of living sustainably.
  • Demonstrate knowledge of marketing research.
    • List the differences between quantitative and qualitative research.
    • Describe how to gather quantitative and qualitative research.
    • Explain primary and secondary research.
    • Demonstrate the ability to develop online surveys.
  • Demonstrate knowledge of the growing Sustainable Market.
    • Identify the different segments of consumers in the sustainable market.
    • Demonstrate how to target within the sustainable market for profitability.
    • Explain how to position businesses for sustainability.
  • Demonstrate knowledge of the Sustainable Marketing Mix.
    • Describe how sustainable marketing impacts the 4 Ps of marketing.
    • Explain the importance of branding to support sustainable marketing.
    • Describe how sustainable marketing and supply channels can create value.
    • Identify key components to a sustainable promotional campaign.
  • Demonstrate ability to create a Sustainable Marketing campaign.
    • Describe how the four “P”s of marketing have been influenced by the need for sustainability.
    • Explain the steps of a marketing plan.
    • Describe how sustainable marketing should fit into the overall marketing campaign.
    • Explain sustainable marketing tactics and their outcomes.
Core Competencies
Core 1 Communication Core 2 Technology Fluency Core 3 Information Literacy Core 5 Self Management Core 8 Social and Civic Responsibility Core 10 Innovative and Critical Thinking