ESI 143 - Sustainable Marketing

• Demonstrate knowledge of the importance of Sustainable Marketing.
  • Explain the environmental, social and economic impact of sustainable marketing.
  • Define Sustainable Marketing.
• Demonstrate an understanding of Sustainable Marketing Strategies.
  • Discuss why sustainable marketing is important for business.
  • Explain the importance of staying ahead of environmental regulation.
  • Demonstrate the ability to plan a sustainable marketing strategy.
  • Discuss the ethical concepts of sustainable marketing.
• Demonstrate knowledge of the business environments influencing sustainable marketing.
  • Explain the political and legal environment’s influence on sustainable marketing.
  • Explain the social environment’s influence on sustainable marketing.
  • Explain the environmental environment’s influence on sustainable marketing.
  • Explain the technological environment’s influence on sustainable marketing.
• Demonstrate knowledge of consumer behavior and the influence of consumers on sustainable marketing.
  • Explain the fundamental concepts of consumer behavior and sustainable consumption.
  • Demonstrate the ability to map the consumer decision making process.
  • Identify the benefits of sustainable marketing practices for consumers.
  • Describe the pros and cons of living sustainably.
• Demonstrate knowledge of marketing research.
  • List the differences between quantitative and qualitative research.
  • Describe how to gather quantitative and qualitative research.
  • Explain primary and secondary research.
  • Demonstrate the ability to develop online surveys.
• Demonstrate knowledge of the growing Sustainable Market.
  • Identify the different segments of consumers in the sustainable market.
  • Demonstrate how to target within the sustainable market for profitability.
  • Explain how to position businesses for sustainability.
• Demonstrate knowledge of the Sustainable Marketing Mix.
  • Describe how sustainable marketing impacts the 4 Ps of marketing.
  • Explain the importance of branding to support sustainable marketing.
  • Describe how sustainable marketing and supply channels can create value.
  • Identify key components to a sustainable promotional campaign.
• Demonstrate ability to create a Sustainable Marketing campaign.
  • Describe how the four “P”s of marketing have been influenced by the need for sustainability.
  • Explain the steps of a marketing plan.
  • Describe how sustainable marketing should fit into the overall marketing campaign.
  • Explain sustainable marketing tactics and their outcomes.