Feb 01, 2023  
2015-2016 Catalog 
2015-2016 Catalog [PAST CATALOG]

HRM 222 - Hospitality Sales and Marketing

3 credit hours - 45 hours of lecture.
Study marketing as it applies to hospitality industries. This course is designed to provide the student with knowledge and practical experience that will enable them to develop strategic and operating marketing plans for hospitality businesses. Topics include the fundamentals of marketing principles, development of the marketing plan, sales promotion and special problems relating to this industry.

Prerequisite(s): HRM 111 .