Jul 23, 2024  
2019-2020 Catalog 
2019-2020 Catalog [PAST CATALOG]

BPA 127 - eMarketing

3 credit hours - Three hours weekly; one term.
Learn the core concepts of an eMarketing campaign. Explore email marketing, online advertising, social media, viral marketing, website copywriting and design, and other electronic tools used in supporting a traditional marketing campaign

Crosslisted: Also offered as ESI 127 ; credit is not given for both BPA 127 and ESI 127 .