Jul 14, 2024  
2019-2020 Catalog 
2019-2020 Catalog [PAST CATALOG]

BPA 132 - Sales and Sales Training

3 credit hours - Three hours weekly; one term.
A study of the principles and techniques of selling as practiced by retail sales personnel, wholesalers’ representatives and by the industrial sales force. Topics include buying psychologies, product knowledge, demonstration techniques, handling customer resistance and closing the sale.