Aug 11, 2022  
2020-2021 Catalog 
    
2020-2021 Catalog [PAST CATALOG]

BPA 125 - Marketing Principles

3 credit hours - Three hours weekly; one term.
An introduction to the principles governing the distribution of goods and services at various levels of distribution. The management viewpoint is stressed, and emphasis is on making decisions regarding product, price, promotion and place.