May 25, 2024  
2020-2021 Catalog 
2020-2021 Catalog [PAST CATALOG]

BPA 126 - Advertising and Sales Promotion

3 credit hours - Three hours weekly; one term.
Study promotional activities relating to industry, including the writing of advertising copy, layout and design of newspaper and print advertising, the production of radio and television commercials, media selection and the measurement of advertising effectiveness. Lab fees reduced for this course. See Course Fees .