Jun 26, 2022  
2020-2021 Catalog 
    
2020-2021 Catalog [PAST CATALOG]

BPA 128 - International Marketing

3 credit hours - Three hours weekly; one term.
Studies the challenges of changing competitive economic structures and shifts in world market demands. Receive an overview of the global business environment; cultural, political, legal and geographic dynamics; international research; promotion; pricing; distribution; finance and controlling global marketing operations.