ART 264 - Fundamentals of Typography

3 credit hours - Two hours of lecture and two hours of laboratory weekly; one term.
Explore the conceptual and production process of typographic design. Study its history, technology, anatomy, and implementation. Work with traditional methods and software to develop letterforms and organize type. Lab fee $50.

Location(s) Typically Offered: Arnold Main Campus (MC) and Online (OL)

Term(s) Typically Offered: Fall and spring

Course Outcomes:
Upon successful completion of this course, students will be able to:

Highlight major points in typographical history
Demonstrate knowledge of the letterform and its relation to language and communication
Demonstrate knowledge of typography and its relationship with branding
Apply typographic layout techniques in a design environment
Apply type as an expressive means in the design environment
Apply typographical hierarchy and emphasis in a design environment