Nov 24, 2024  
2018-2019 Catalog 
    
2018-2019 Catalog [PAST CATALOG]

COM 230-Persuasive Message Strategies

3 credit hoursThree hours weekly; one term.
Learn cutting-edge persuasive communication strategies used in interpersonal communication, including the areas of advertising and political campaigns. Examine current research on persuasion and how the media frames issues. Gain the knowledge and skills to create and evaluate persuasive messages.

Note: Eligibility for ENG 111  or ENG 112  or ENG 121  is strongly recommended.