BPA 135 - Customer Service

3 credit hours - Three hours weekly; one term.
Examines excellence in customer service as the competitive edge in today’s business environment. Students will analyze the characteristics of a model of good service as depicted by the latest developments in the marketing field, including the Service Triangle. They will then apply these principles by conducting a comprehensive customer service strategy. Customer communications, including handling complaints, are emphasized. Practical techniques for achieving customer satisfaction are integrated throughout the course.

Corequisite(s): BPA 125 .