BPA 127 - eMarketing

3 credit hours - Three hours weekly; one term.
Learn the core concepts of an eMarketing campaign. Explore email marketing, online advertising, social media, viral marketing, website copywriting and design, and other electronic tools used in supporting a traditional marketing campaign

Note: Credit will not be given for BPA 127 and also ESI 127. Typically offered at MC and OL; fall, spring, and summer terms.