Feb 05, 2023  
2022-2023 Catalog 
    
2022-2023 Catalog

BPA 125 - Marketing Principles

3 credit hours - Three hours weekly; one term.
An introduction to the principles governing the distribution of goods and services at various levels of distribution. The management viewpoint is stressed, and emphasis is on making decisions regarding product, price, promotion and place.

Note: Typically offered at MC and OL; all terms.