ESI 104 - Entrepreneurship: Sales & Marketing for Small Business

3 credit hours - Three hours weekly; one term.
Gain experience using tools and skills that small business owners need to market their business successfully on a small scale and small budget. Review the sales cycle, the sales process, and the importance of good customer service. Develop a comprehensive marketing plan for a small business.

Note: Typically offered at MC and OL; fall and spring terms.