BPA 126 - Advertising and Sales Promotion

3 credit hours - Three hours weekly; one term.
Think critically and use metrics to evaluate the appropriate mix of promotional activities to effectively market your product or service. Create commercials, social media posts, online ads, and sales material to support an advertising campaign.

Note: Typically offered OL; fall and spring terms.

Course Outcomes:
Upon successful completion of this course, the student will be able to:

Define the relationship of advertising in the marketing mix, show correlation of marketing data to media selection, and show how the communications process accelerates selling.
Make logical decisions in using advertising to reach sales objectives.
Produce creative ideas relative to individual target markets.
Prepare an ad based on the strengths and weaknesses of available media.
Recognize media options, and other advertising options, in building a program for any business.
Build a coordinated advertising program.
Evaluate promotional efforts.