ESI 104 - Entrepreneurship: Sales & Marketing for Small Business

3 credit hours - Three hours weekly; one term.
Gain experience using tools and skills that small business owners need to market their business successfully on a small scale and small budget. Review the sales cycle, the sales process, and the importance of good customer service. Develop a comprehensive marketing plan for a small business. 

Note: Typically offered at MC and OL; fall and spring terms.

Course Outcomes:
Upon successful completion of the course, the student will be able to:

a. Discuss how an effective marketing strategy impacts the overall mission of an organization.

b. Define marketing and identify its key concepts.

c. Evaluate various strategies used by marketers to grow their customer base.

d. Discuss the challenges of setting up a successful marketing strategy.

e. Prepare a realistic marketing budget.

f. Design a sales process for a small business.

g. Create a small business marketing plan.

h. Present a sales/marketing pitch.