ESI 231 - Introduction to Social Entrepreneurship and Nonprofit Management

3 credit hours - Three hours weekly; one term.
Provides an overview of how social entrepreneurs plan, organize, lead, manage, and market nonprofit or not-for-profit organizations. Students examine practical ways to define a community’s needs in order to establish an organization’s direction, work with a board of directors, and lead both volunteer and paid staff members. This course discusses how to use marketing and communications for developing and sustaining relationships with benefactors and beneficiaries. This course also provides discussion and practical applications of other critical topics including strategic planning, operations management, human resource management, learning and knowledge management, legal requirements, public relations, political action, and financial management.

Note: Typically offered at MC; spring term.

Course Outcomes:

Discuss concepts of how to plan, organize, lead, manage, and market Non-Profit or Not-For Profit Organizations.
- Identify trends and social changes for the planning, organizing, leading, and managing of Non Profit and Not-For Profit organizations.
- Identify concepts for marketing Non Profit and Not-For Profit organizations.
- Discuss strategies used by social entrepreneurs for expanding their circle of stakeholders.
Examine practical ways to define a community’s needs in order to establish an organization’s direction.
- Discuss practical ways to define a community’s needs.
- Discuss how to develop a Mission and Vision Statement that reflect a community’s needs.
- Identify strategies for collecting and analyzing data required to define a community’s needs.
- Identify methods for collecting and analyzing data define a community’s needs.
- Develop a practical knowledge management system for sustaining an organization’s direction.
Examine practical ways to work with a Board of Directors and lead both volunteer and paid staff.
- Discuss practical ways to work with a Board of Directors.
- Discuss practical ways to lead volunteer and paid staff members.
- Identify strategies for working with a Board of Directors.
- Identify strategies for leading volunteers and paid staff.
Examine how to use marketing and communications for developing and sustaining relationships with benefactors and beneficiaries.
- Discuss practical ways to use marketing and communications for developing and sustaining relationships with benefactors and beneficiaries.
- Identify marketing and communications strategies for developing and sustaining relationships with benefactors and beneficiaries.
- Develop a marketing concept for developing and sustaining relationships with benefactors and beneficiaries.
- Develop a communications plan for developing and sustaining relationships with benefactors and beneficiaries.
Examine practical applications of strategic planning, operations management, human resource management, learning and knowledge management, legal requirements, public relations, political action, and financial management.
- Discuss practical ways to use public relations and political action for developing a Non-Profit or Not-For Profit organization.
- Develop skills and tools for operations and human resource management of a Non-Profit or Not-For Profit Organization.
- Develop an overall strategic plan for a Non-Profit or Not-For Profit Organization.
- Develop skills and tools for the financial management of a Non-Profit or Not-For Profit Organization.
- Identify legal requirements for Non-Profit and Not-For Profit Organizations.