BPA 156 - E-Commerce

3 credit hours - Three hours lecture weekly; one term.
Explore introductory concepts related to doing business online. Study topics such as selecting an e-commerce platform, establishing secure electronic payment methods, marketing strategies for online businesses, procurement, supply chain management and ethical, legal and regulatory concerns.

Note: Typically offered OL; fall term.

Course Outcomes:
Upon successful completion of this course, the student will be able to:

Describe the various e-commerce business models;
Identify the advantages and disadvantages of various e-commerce platforms and payment systems;
Demonstrate an understanding of e-commerce supply chain management;
Determine the ethical, legal, and regulatory concerns for an e-commerce business model; and
Develop an e-commerce marketing strategy