Special Conditions

Financial Aid: This program has not been approved by the U.S. Department of Education for eligibility for federal student aid. Students enrolled in this program may not be eligible to receive financial aid from the U.S. Department of Education (Pell Grants, SEOG, Federal Work-Study, Direct Loans or PLUS loans) or the Maryland Higher Education Commission (Educational Assistance Grants, Senatorial Scholarships or Delegate Scholarships). For current information on eligible programs, contact Financial Aid by calling 410-777-2203, emailing finaid@aacc.edu or stopping by a Financial Aid office.

Certificate Graduation Requirements

To graduate with a certificate, students must have demonstrated eligibility for ENG 101 , ENG 101A , or ENG 111 . Refer to Academic Regulations on Graduation Requirements .

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Certificate Requirements: 18 credit hours

• ART 106 - Introduction to Digital Design 3 credit hours
• BPA 125 - Marketing Principles 3 credit hours
• BPA 126 - Advertising and Sales Promotion 3 credit hours
• BPA 127 - eMarketing 3 credit hours
• BPA 135 - Customer Service 3 credit hours
• BPA 162 - Business Communications 3 credit hours

Program Outcomes

Upon successful completion of this program, students will be able to:

1. Leverage social media and other digital platforms to achieve organizational marketing objectives and sales goals;

2. Recognize how digital marketing tools drive consumer behavior

3. Utilize digital marketing tools to develop an integrated digital marketing campaign

4. Measure the effectiveness of digital marketing campaigns through the use of data

This program aligns with the college’s core competencies.

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Related Offerings

Students may wish to also review requirements for the related majors or programs linked below.

• Business Management - Advertising/Marketing (A.A.S.)  
• Business Management - Business Communications (A.A.S.)