Jun 29, 2022  
2022-2023 Catalog 
    
2022-2023 Catalog

Digital Marketing (certificate)


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This program is pending approval by the Maryland Higher Education Commission.

Official Title of Certificate: Digital Marketing

Award: Certificate

Code: Contact Records Office

Total Credit Hours: 18 credit hours

Purpose: Participants will be trained in the basics of digital marketing. They will learn how to develop a marketing strategy for the digital realm, including web, mobile, email, search, and social media, based on consumer insight and data.  

This certificate is stackable into the A.A.S. Business Management–Business Communications and A.A.S. Business Management–Advertising/Marketing areas of concentration.

Special Conditions


Financial Aid: This program has not been approved by the U.S. Department of Education for eligibility for federal student aid. Students enrolled in this program may not be eligible to receive financial aid from the U.S. Department of Education (Pell Grants, SEOG, Federal Work-Study, Direct Loans or PLUS loans) or the Maryland Higher Education Commission (Educational Assistance Grants, Senatorial Scholarships or Delegate Scholarships). For current information on eligible programs, contact Financial Aid by calling 410-777-2203, emailing finaid@aacc.edu or stopping by a Financial Aid office.

Certificate Graduation Requirements


To graduate with a certificate, students must have demonstrated eligibility for ENG 101 ENG 101A , or ENG 111 . Refer to Academic Regulations on Graduation Requirements .

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Certificate Requirements: 18 credit hours


Program Outcomes


1. Leverage social media and other digital platforms to achieve organizational marketing objectives and sales goals;

2. Recognize how digital marketing tools drive consumer behavior

3. Utilize digital marketing tools to develop an integrated digital marketing campaign

4. Measure the effectiveness of digital marketing campaigns through the use of data

Career and Educational Advancement Resources


   

Related Offerings


Students may wish to also review requirements for the related majors or programs linked below.

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