Mar 04, 2024
Official Title of Certificate: Digital Marketing
Total Credit Hours: 18 credit hours
Purpose: Participants will be trained in the basics of digital marketing. They will learn how to develop a marketing strategy for the digital realm, including web, mobile, email, search, and social media, based on consumer insight and data.
This certificate is stackable into the A.A.S. Business Management–Business Communications and A.A.S. Business Management–Advertising/Marketing areas of concentration.
Financial Aid: This program has not been approved by the U.S. Department of Education for eligibility for federal student aid. Students enrolled in this program may not be eligible to receive financial aid from the U.S. Department of Education (Pell Grants, SEOG, Federal Work-Study, Direct Loans or PLUS loans) or the Maryland Higher Education Commission (Educational Assistance Grants, Senatorial Scholarships or Delegate Scholarships). For current information on eligible programs, contact Financial Aid by calling 410-777-2203, emailing email@example.com or stopping by a Financial Aid office.
Certificate Requirements: 18 credit hours
Upon successful completion of this program, students will be able to:
1. Leverage social media and other digital platforms to achieve organizational marketing objectives and sales goals;
2. Recognize how digital marketing tools drive consumer behavior
3. Utilize digital marketing tools to develop an integrated digital marketing campaign
4. Measure the effectiveness of digital marketing campaigns through the use of data
This program aligns with the college’s core competencies.
Career and Educational Advancement Resources
Students may wish to also review requirements for the related majors or programs linked below.