Business Management - Marketing (certificate)

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Provides students with a foundational understanding of modern marketing principles and practices to equip students with the practical skills needed for entry-level roles in marketing, advertising, sales, and public relations. This program is ideal for individuals seeking to enter the marketing field, enhance their current job skills, or change careers. Students will learn to develop and execute marketing strategies, utilize digital marketing tools and analytics, understand consumer behavior, and effectively communicate brand value.

Special Conditions

Financial Aid: This program has not been approved by the U.S. Department of Education for eligibility for federal student aid. Students enrolled in this program may not be eligible to receive financial aid from the U.S. Department of Education (Pell Grants, SEOG, Federal Work-Study, Direct Loans or PLUS loans) or the Maryland Higher Education Commission (Educational Assistance Grants, Senatorial Scholarships or Delegate Scholarships). For current information on eligible programs, contact Financial Aid by calling 410-777-2203, emailing finaid@aacc.edu or stopping by a Financial Aid office.

Online Degrees and Credit Certificates

This program can be completed fully online. Some online courses may require proctored exams or on-campus assessments at a testing center.

Certificate Graduation Requirements

To graduate with a certificate, students must have demonstrated eligibility for ENG 101 or ENG 101A . Refer to Academic Regulations on Graduation Requirements .

Planning Tool: One-Year Sequence of Courses

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Program Requirements: 15 credits

BPA 111 - Introduction to Business 3 credit hours
BPA 125 - Principles of Marketing 3 credit hours
BPA 126 - Advertising and Sales Promotion 3 credit hours
BPA 127 - Digital Marketing and Analytics 3 credit hours
BPA 162 - Business Communications 3 credit hours

Elective Requirements: 3 credits

ART 106 - Introduction to Digital Design 3 credit hours
And choose one course from the following:
BPA 104 - Sales & Marketing for Small Business 3 credit hours
BPA 132 - Sales and Sales Training 3 credit hours
BPA 275 - Internship in Business 3 credit hours

Program Outcomes

Upon successful completion of this program, students will be able to:

Apply marketing practices to create measurable results to meet marketing objectives.
Develop revenue enhancement solutions by employing appropriate marketing strategies.

This program aligns with the college’s core competencies.

Related Offerings

Students may wish to also review requirements for the related majors or programs linked below.

Business Management (A.A.S.)

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