Apr 04, 2026  
2026-2027 Catalog [PREVIEW] 
    
2026-2027 Catalog [PREVIEW]

Planner for Business Management - Marketing (certificate)


Official Title of Certificate: Business Management - Marketing, Certificate

Award: Certificate

Code: Contact Record’s Office

Total Credit Hours: 18 

About the Business Management Department

Purpose: To enhance and upgrade managerial and communication skills and prepare for careers in the 21st century including today’s technologically advanced workplace. Because the program is carefully tailored to job-related skills, full-time students can complete it in two terms.

Range of Occupations

  • Advertising Sales Clerk/Agent
  • Salesperson
  • Advertising Copywriter
  • Marketing Clerk
  • Marketing Analyst
  • Social Media Clerk/Assistant
  • Marketing Coordinator
  •  Social Media Assistant
  • Digital Marketing Intern
  • Content Marketing Assistant
  • Sales and Marketing Associate
  • Brand Assistant
  • PPC (Pay-Per-Click) Specialist
  • E-commerce Marketing Coordinator
  • Influencer Marketing Coordinator
  • CRM Specialist

Faculty Contact (webapps.aacc.edu/directory): Theresa Kotkiewicz 

Courses to improve skills and prepare for college-level classes may be needed. It is best to see an advisor as you plan your education. 

All students must demonstrate eligibility for ENG 101 /ENG 101A . Refer to Academic Regulations on Graduation Requirements , “Certificate Requirements” for more information. 

Course/Advising Notes: _____________________________________________________________________________________________________________________

Term 1

Course Name Credits Term Taken Grade
BPA 111 - Introduction to Business   3 credit hours    
BPA 162 - Business Communications  
picture of capital letter P for Prerequisite
3 credit hours    
BPA 125 - Principles of Marketing   3 credit hours    

Term 2

Course Name Credits Term Taken Grade
BPA 126 - Advertising and Sales Promotion   3 credit hours    
BPA 127 - Digital Marketing and Analytics  3 credit hours    
Marketing Elective
Choose one course from the following:
ART 106 - Introduction to Digital Design  
BPA 104 - Sales & Marketing for Small Business  
BPA 132 - Sales and Sales Training   
BPA 275 - Internship in Business  
picture of capital letter P for Prerequisite
3 credit hours    

About the Planner Symbols


Refer to the key below for planner symbol descriptions.