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Nov 22, 2024
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2018-2019 Catalog [PAST CATALOG]
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BPA 127-eMarketing3 credit hours – Three hours weekly; one term. Learn the core concepts of an eMarketing campaign. Explore email marketing, online advertising, social media, viral marketing, website copywriting and design, and other electronic tools used in supporting a traditional marketing campaign
Crosslisted: Also offered as ESI 127 ; credit is not given for both BPA 127 and ESI 127 .
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