ESI 270 - Entrepreneurship: New Venture Planning

3 credit hours - Three hours weekly; one term.
Learn the process of business planning in this capstone course and work on a semester-long comprehensive business plan for a new venture or existing business. Learn from guest speakers and individual meetings with the instructor with a focus on applied learning. Explore the use of computer software to aid in planning and managing a new venture. Designed for individuals interested in starting a new venture, acquiring an existing business, or working in industries that serve entrepreneurs and managers. Lab fee $25.

Prerequisite(s): ESI 103 .

Note: Typically offered at MC and OL; spring term.

Course Outcomes:
Upon successful completion of the course, the student will be able to:

Write a concise and comprehensive executive summary for a business plan.
Develop a clear and convincing marketing plan for a new or existing business.
Describe operations, production, and organizational plans for a new or existing business.
Create a comprehensive financial plan with start-up costs and financial projections using data and research.
Present a professional business pitch in a clear, concise, comprehensive, and convincing manner.