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Feb 13, 2025
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ESI 104 - Entrepreneurship: Sales & Marketing for Small Business3 credit hours - Three hours weekly; one term. Gain experience using tools and skills that small business owners need to market their business successfully on a small scale and small budget. Review the sales cycle, the sales process, and the importance of good customer service. Develop a comprehensive marketing plan for a small business.
Location(s) Typically Offered: Arnold Main Campus (MC) and Online (OL)
Term(s) Typically Offered: Fall and spring
Course Outcomes: Upon successful completion of this course, the student will be able to:
- Define marketing and identify its key concepts.
- Evaluate various strategies used by marketers to grow their customer base.
- Prepare a realistic marketing budget.
- Design a sales process for a small business.
- Create a small business marketing plan.
- Present a sales/marketing pitch.
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