Feb 13, 2025  
2024-2025 Catalog 
    
2024-2025 Catalog

ESI 104 - Entrepreneurship: Sales & Marketing for Small Business

3 credit hours - Three hours weekly; one term.
Gain experience using tools and skills that small business owners need to market their business successfully on a small scale and small budget. Review the sales cycle, the sales process, and the importance of good customer service. Develop a comprehensive marketing plan for a small business. 

Location(s) Typically Offered: Arnold Main Campus (MC) and Online (OL)

Term(s) Typically Offered: Fall and spring

Course Outcomes:
Upon successful completion of this course, the student will be able to:

  1. Define marketing and identify its key concepts.
  2. Evaluate various strategies used by marketers to grow their customer base.
  3. Prepare a realistic marketing budget.
  4. Design a sales process for a small business.
  5. Create a small business marketing plan.
  6. Present a sales/marketing pitch.