Nov 24, 2024

2022-2023 Catalog

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2022-2023 Catalog [PAST CATALOG]

Business Management - Advertising/Marketing (A.A.S.)

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Official Title of Major: Business Management - Advertising/Marketing, A.A.S.

Award: Associate of Applied Science degree, A.A.S.

Code: AAS.BMT.ADV-MKT

Total Credit Hours: 60

About the Business Management Department

Purpose: Provides comprehensive skills necessary for a successful and satisfying business career. Exposes students to all aspects of today’s rapidly changing and technologically challenging business environment. Prepares students for careers in the global economy. Students who wish to major in business at a four-year college should enroll in the Business Administration transfer program or should carefully review and follow the special articulation agreement for ‘Business Management’ programs (see Transfer Services).

Additional Degree Requirements

A program chosen from a core of courses considered essential for any business student and from a broad range of electives. Students are expected to select a four-course area of concentration that will permit them to enter a variety of business occupations. The groups of courses listed are examples of appropriate and logical selections in an area of concentration. Required courses cannot be used as area of concentration electives.

Range of Occupations

Advertising Sales Clerk/Agent
Salesperson
Advertising Copywriter
Marketing Clerk
Marketing Analyst
Social Media Clerk/Assistant

Approximate Cost

Graduation Requirements

See Academic Regulations for college-wide Graduation Requirements .

Honors Program Courses

If you qualify for the Honors Program, you may take honors versions of some courses (such as ENG 101H , ENG 102H , etc.).

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General Education Requirements: 24 credits

English Composition: 6 credits

ENG 101 - Academic Writing and Research 1 3 credit hours
ENG 102 - Academic Writing and Research 2 3 credit hours
ENG 101A and ENG 101 are equivalent courses. Students may take ENG 101A -ENG 102 or ENG 101 -ENG 102 to meet their English Composition General Education requirement.

Additional General Education requirements: 6 credits

Technology Requirement 3 credit hours
CTA 100 or CTP 103 are recommended. This requirement may also be satisfied by CLEP exam.
Wellness Requirement 3 credit hours
See General Education Wellness Requirement for a list of approved courses.

Program Requirements: 24 credits

BPA 111 - Introduction to Business 3 credit hours
BPA 138 - Business and Professional Ethics 3 credit hours
BPA 142 - Principles of Management 3 credit hours
BPA 162 - Business Communications 3 credit hours
BPA 201 - Financial Accounting 3 credit hours
LGS 250 - Legal Issues for Business 3 credit hours
(formerly listed as BPA 250)
OR
LGS 253 - Business Law 1 3 credit hours
(formerly listed as BPA 253)
ECO 121 - Introduction to Economics 3 credit hours
OR
ECO 211 - Principles of Economics 1 3 credit hours
BPA Elective (consult with an advisor) 3 credits

Area of Concentration Requirements: 12 credits

BPA 125 - Marketing Principles 3 credit hours
BPA 126 - Advertising and Sales Promotion 3 credit hours
BPA 127 - eMarketing 3 credit hours
And choose one of the following:
ART 106 - Introduction to Digital Design 3 credit hours
BPA 132 - Sales and Sales Training 3 credit hours
BPA 135 - Customer Service 3 credit hours
BPA 275 - Internship in Business 1 3 credit hours
ESI 104 - Entrepreneurship: Sales & Marketing for Small Business 3 credit hours

Diversity Requirement

All students in associate degree programs must satisfy the Diversity Requirement . In many cases, students may satisfy this requirement simultaneously as they satisfy a general education course requirement or with an elective.

Technology Requirement

All students in associate degree programs must satisfy the Technology Requirement . In many cases, students may satisfy this requirement simultaneously as they satisfy a general education course requirement or with an elective.

Wellness Requirement

Unless they are in a degree that is exempt, all students in associate degree programs must satisfy the Wellness Requirement . In many cases, students may satisfy this requirement simultaneously as they satisfy a general education course requirement or with an elective.

Fast Track

This program has a Fast Track Option for those holding a college degree.

Program Outcomes

Upon successful completion of the advertising/marketing area of concentration, students will be able to:

Describe the dynamics of the changing global business environment.
Apply information from financial statements for decision-making purposes.
Present ideas and communicate in a professional manner.
Apply economic information for decision-making purposes.
Apply current business concepts and laws to develop legal & ethical business practices.
Apply marketing practices to create measurable results and meet marketing objectives.
Develop revenue enhancement solutions by employing appropriate marketing strategies.

This program aligns with the college’s core competencies.

Related Offerings

Students may wish to also review requirements for the related majors or programs linked below.

Career and Educational Advancement Resources

Career, Workforce Certifications, Education, and Transfer Resources