Business Management - Advertising/Marketing (certificate)

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Official Title of Certificate: Business Management - Advertising/Marketing, Certificate

Award: Certificate

Code: CRT.BMT.ADV-MRKT

Total Credit Hours: A minimum of 18

About the Business Management Department

Purpose: To enhance and upgrade managerial and communication skills and prepare for careers in the 21st century including today’s technologically advanced workplace. Because the program is carefully tailored to job-related skills, full-time students can complete it in two terms.

Additional Program Requirements

Two core courses that provide a business-related back ground and four electives that allow the student to specialize in advertising/marketing.

Special Conditions

Financial Aid: This program has not been approved by the U.S. Department of Education for eligibility for federal student aid. Students enrolled in this program may not be eligible to receive financial aid from the U.S. Department of Education (Pell Grants, SEOG, Federal Work-Study, Direct Loans or PLUS loans) or the Maryland Higher Education Commission (Educational Assistance Grants, Senatorial Scholarships or Delegate Scholarships). For current information on eligible programs, contact Financial Aid by calling 410-777-2203, emailing finaid@aacc.edu or stopping by a Financial Aid office.

Online Degrees and Credit Certificates

This program can be completed fully online. Some online courses may require proctored exams or on-campus assessments at a testing center.

Certificate Graduation Requirements

To graduate with a certificate, students must have demonstrated eligibility for ENG 101 or ENG 101A . Refer to Academic Regulations on Graduation Requirements .

Program Requirements: 6 credits

BPA 111 - Introduction to Business 3 credit hours
BPA 162 - Business Communications 3 credit hours

Area of Concentration Requirements: 12 credits

BPA 125 - Principles of Marketing 3 credit hours
BPA 126 - Advertising and Sales Promotion 3 credit hours
And choose two of the following:
BPA 119 - Global Business 3 credit hours
BPA 127 - Digital Marketing and Analytics 3 credit hours
BPA 132 - Sales and Sales Training 3 credit hours
BPA 142 - Principles of Management 3 credit hours
BPA 275 - Internship in Business 1 3 credit hours

Program Outcomes

Upon successful completion of this program, students will be able to:

Apply marketing practices to create measurable results to meet marketing objectives.
Develop revenue enhancement solutions by employing appropriate marketing strategies.

This program aligns with the college’s core competencies.

Related Offerings

Students may wish to also review requirements for the related majors or programs linked below.

Business Management - Advertising/Marketing (A.A.S.)

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