Nov 08, 2024  
2023-2024 Catalog 
    
2023-2024 Catalog [PAST CATALOG]

Digital Marketing (certificate)


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Official Title of Certificate: Digital Marketing, Certificate

Award: Certificate

Code: CRT.BMT.DIGITAL-MRKT

Total Credit Hours: 18

Purpose: Participants will be trained in the basics of digital marketing. They will learn how to develop a marketing strategy for the digital realm, including web, mobile, email, search, and social media, based on consumer insight and data.  

This certificate is stackable into the A.A.S. Business Management–Business Communications and A.A.S. Business Management–Advertising/Marketing areas of concentration.

Special Conditions


Financial Aid: This program has not been approved by the U.S. Department of Education for eligibility for federal student aid. Students enrolled in this program may not be eligible to receive financial aid from the U.S. Department of Education (Pell Grants, SEOG, Federal Work-Study, Direct Loans or PLUS loans) or the Maryland Higher Education Commission (Educational Assistance Grants, Senatorial Scholarships or Delegate Scholarships). For current information on eligible programs, contact Financial Aid by calling 410-777-2203, emailing finaid@aacc.edu or stopping by a Financial Aid office.

Online Degrees and Credit Certificates


This program can be completed fully online. Some online courses may require proctored exams or on-campus assessments at a testing center.

Certificate Graduation Requirements


To graduate with a certificate, students must have demonstrated eligibility for ENG 101  or ENG 101A . Refer to Academic Regulations on Graduation Requirements .

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Program Outcomes


Upon successful completion of this program, students will be able to:

1. Leverage social media and other digital platforms to achieve organizational marketing objectives and sales goals;

2. Recognize how digital marketing tools drive consumer behavior

3. Utilize digital marketing tools to develop an integrated digital marketing campaign

4. Measure the effectiveness of digital marketing campaigns through the use of data

This program aligns with the college’s core competencies.

Career and Educational Advancement Resources


   

Related Offerings


Students may wish to also review requirements for the related majors or programs linked below.

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