Title of Certificate: Digital Marketing (certificate)

Award: Certificate

Code: CRT.BMT.DIGITAL-MRKT

Total Credit Hours: 18

Purpose: Participants will be trained in the basics of digital marketing. They will learn how to develop a marketing strategy for the digital realm, including web, mobile, email, search, and social media, based on consumer insight and data.

This certificate is stackable into the A.A.S Business Management–Business Communications and A.A.S. Business Management–Advertising/Marketing areas of concentration.

Faculty Contact (https://webapps.aacc.edu/directory): Teri Kotkiewicz

Courses to improve skills and prepare for college-level classes may be needed. It is best to see an advisor as you plan your education.

All students must demonstrate eligibility for ENG 101 /ENG 101A . Refer to Academic Regulations on Graduation Requirements , “Certificate Requirements” for more information.

Course/Advising Notes: ________________________________________________________________________________________

Term 1

Course Name	Credits	Term Taken	Grade
BPA 125 - Principles of Marketing  (15 week session or 1st 8 week session)	3 credit hours
BPA 127 - Digital Marketing and Analytics  (2nd 8 week session)	3 credit hours
ART 106 - Introduction to Digital Design  or  BPA 162 - Business Communications	3 credit hours

Term 2

Course Name	Credits	Term Taken	Grade
ART 106 - Introduction to Digital Design  or  BPA 162 - Business Communications	3 credit hours
BPA 126 - Advertising and Sales Promotion	3 credit hours
BPA 135 - Customer Service	3 credit hours