COM 230 - Persuasive Message Strategies

3 credit hours - Three hours weekly; one term.
Learn cutting-edge persuasive communication strategies used in interpersonal communication, including the areas of advertising and political campaigns. Examine current research on persuasion and how the media frames issues. Gain the knowledge and skills to create and evaluate persuasive messages.

Crosslisted: Also offered as COM 230H ; credit is not given for both COM 230 and COM 230H .

Note: Eligibility for ENG 101 or ENG 101A is strongly recommended.

Location(s) Typically Offered: Arnold Main Campus (MC) and Online (OL)

Term(s) Typically Offered: Fall, spring, and summer

Course Outcomes:

Explain a variety of classical rhetorical theories of persuasion;
Explain a variety of contemporary social science theories of persuasion;
Analyze how persuasion functions in a variety of contexts;
Use appropriate, effective, ethical uses of persuasion;
Research, organize, and prepare a written and oral presentation that is appropriate for its purpose, context, and audience.